Before NIVEL-O APPAREL evolved into a prominent clothing business in Chicago, IL, in 2022, it originated as an exuberant nightclub in 2001 in the vibrant city of San Luis San Pedro Guerrero, Mexico, under the initiative of my musician father, Raul Lorenzana.
For many years, he brought in popular regional Mexican bands for performances and entertainers of all sorts for events, until his passing in 2022.
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The clothing brand was already in development prior to my father’s passing under a different name, so this poignant event prompted me to honor him through the revitalization of NIVEL-O under a new scope, while preserving the essence of Nivel-O's atmosphere dedicated to the actualization of personal aspirations and the freedom of self-expression.
My journey into the world of art began at the age of 14 when I was gifted a tattoo gun kit for Christmas, igniting a passion that would shape my creative endeavors. Although I didn't pursue a career in tattooing, I never stopped creating art.
Later, I earned a bachelor’s degree in business management, and with that foundation, I made the strategic decision to amalgamate my musical and artistic interests with my love for fashion to establish a clothing brand.
NIVEL-O APPAREL is built on the idea of duality, blurring the lines between good and bad, right and wrong, because people embody both sides—like saints and sinners. Our designs mix edgy, rebellious imagery, such as angels with devil wings and skulls, reflecting this balance between light and dark. Inspired by how music and art evoke deep emotions, I aim to create pieces that reveal who you are, letting you wear your heart on your sleeve while keeping a stylish edge. Unlike brands chasing fleeting trends, NIVEL-O focuses on authenticity and connection, ensuring every design leaves a lasting impression and resonates with those who wear it.
